Company Profile

Founded in 1977. Urethane Innovators, Inc. made a name for itself in Lakeland, New Jersey. The company continues its operation under the ownership and operation of the Liland family.

In 1989 Urethane Innovators, Inc. moved its location to New Bern, NC. The 10,000 square foot building enabled the company to meet the industries growing demands for urethane products.

In the last 12 years, Urethane Innovators has kept up with the technical advances in urethane processing. Automated casting machines were purchased to increase production capabilities. New CNC equipment has fully automated the machine shop. In 2000, Urethane Innovators, Inc. doubled the size of its facility with a 10,000 square foot expansion to accommodate the equipment.

Today Urethane Innovators, Inc. is a complete turnkey manufacturing facility. Our highly automated in-house machine shop, with state of the art CNC equipment, allows us to provide precision tooling and mold making. Our casting capabilities include hand mixing for small parts to machine casting for large volume parts.


Our goal is to provide total customer service satisfaction by delivering products that are free of defects, delivered on time and fairly priced.